Do you feel like your approach to SEO is a bit haphazard? You just started doing something because you knew that SEO is important, but you never really nailed down what you should be doing. So now your SEO strategy isn’t really much of a strategy at all but is instead just a collection of random moves that aren’t really planned out. If this sounds like you, you might need to start making your approach to SEO a bit more focused. You need to develop an SEO strategy that helps you to fulfill your goals and actually benefits your business. So where do you start?
Make SEO Goals
Firstly, you need to make sure your business has clear SEO goals. Your goals for search engine optimization should match up with your business goals so that your SEO efforts help you grow your business. Think about what you want to get from SEO and online marketing in general. Are you trying to grow your brand visibility, increase traffic to your website, or get more conversions and sales? Defining your goals will mean that you can make better choices about what you should be doing with your SEO strategy and what to do next.
Narrow Down Your Audience
Another important thing to think about is exactly who your target audience is. Many people who aren’t taking a very focused approach to their SEO are taking an approach that is too broad and isn’t really targeting specific people. You might think that widening the net will help you get more traffic to your site, but it will likely have the opposite effect. If you want to target local people, consider finding a top local SEO expert to help you out. Local SEO has its own requirements, so you need to make sure you’re doing it right. But you won’t just be targeting people based on location, so think about who your users are and what they want.
Conduct Keyword Research
You might also be taking an approach with your keywords that is too broad. If you’re using keywords that aren’t specific enough, you’re probably going to lose out to bigger websites that have already taken the top spots in search results. Or perhaps you don’t even know which keywords you should be targeting. Thorough keyword research is essential if you want to get SEO right. You need to find out which keywords you can effectively target and implement them in the best ways.
Make Your Content More Specific
Your optimized content can be more focused too. Once you know what keywords you want to target, you can create content that will be valuable to your audience. One thing to think about is search intent and not just what people are looking for but why they are looking for it. How can you ensure your content helps them on their journey? What valuable content can you offer them that other sites are not?
If your SEO strategy isn’t very focused or doesn’t exist, it’s never too late to fix it.