Smart entrepreneurs absolutely love social media. It provides them with everything that they need to sell their products and make money, helping them to progress rapidly towards their goals.
Take advertising, for instance. If execs want to sell a new product or idea, they hop onto whichever platforms they use and send out a bunch of targeted ads to specific members of their audience. Social media makes recruitment more comfortable, too, allowing entrepreneurs to seek out the talented people they need to make their organizations grow. Social media also assists with things like internal communication with employees and customer feedback ratings.
Strangely, though, a lot of business leaders have been slow to hop on the social media bandwagon. Something about it just doesn’t seem to fit with their conception of business.
If you have this sense, my advice would be to get over it as fast as you can. However, social media might present itself; it is the most crucial advertising platform in the world, superseding both television and radio.
When you do eventually decide to use social media to further the cause of your business, you need to do it right. The following infographic charts some of the reasons entrepreneurs like using social media and the pitfalls that they face. It also details how to best use platforms like Instagram and Facebook for your outreach so that any effort you do make is worth your time.
Remember, always test the waters before implementation and be mindful of what you post.
Infographic by University of Alabama Birmingham