An effective hotel web design is a must, especially when you consider the fact that the majority of people book their vacations and hotel stays online nowadays. Successful web design needs to be visually appealing, but there is a lot more that needs to be considered too. After all, you can have the most stunning site on the web, but if it’s not visible and no one is viewing it, then what’s the point? Keeping that in mind, continue reading to discover some top tips for effective hotel website design. We are going to take a look at a number of things you should do next to ensure your website is making the right impression and offering customers an exceptional user experience.
Begin by getting the navigation right
First and foremost, poor navigation is one of the main reasons for a high bounce rate. As soon as your visitors arrive at your homepage, it needs to be easy for them to get to the place they need to be. Everything should be simple and clear, and there needs to be a strong call to action. This is where a UX agency really shows its worth. A short yet enticing introduction to your hotel will work well while you need to have a reservation box and booking phone number somewhere in immediate view as well. Be sure to promote your unique selling points on the front page – what makes your hotel better from the rest?
Incorporate trust signals into the design of your website
Aside from this, you should incorporate trust signals within your hotel web design, including the likes of TripAdvisor certificates or reviews, official site stamps, and best price guarantees. This will encourage the user to trust your business, which is an imperative part of any hotel marketing strategy. Nowadays, most people read at least six reviews before they book a hotel, and, therefore, links to your TripAdvisor listing or any other independent review platform will be highly beneficial. If your reputation is suffering because of negative reviews, you need a strategy in place to fix this, which is what a leading hotel Internet marketing company will be able to help you with. After all, negative reviews can be very difficult to come back from. However, all businesses receive one or two unfavourable comments in their existence. It is how you handle these comments that will make or break your business. Arguing back at your customers is never a wise thing to do!
Work on decreasing the load time of your web pages
A lot of hotel websites are slow to load because they are filled with graphics and fancy booking features. However, every second your page takes to load is a second you are going to be losing more and more viewers. This is why it is critical that you take the time to reduce the page load speed of your website. There are so many different ways you can do this, from removing unnecessary graphics to compressing files. There are also plenty of different free tools available so that you can track the load speed of your website.
Entice your customers with special deals and offers
One of the best ways to entice customers online is to ensure you include special offers on your website. When someone goes to book a space at your hotel, let them know that they have got the best price or that there are only a few rooms left available at that price, as this will encourage them to make the booking. As mentioned earlier, you need to ensure your website is visible as well, and this involves search engine optimization, social media marketing, and other hotel Internet marketing strategies. You need to attract people to your website before you can wow them with the design of it.
As you can see, there are a number of different ways that you can improve the design of your website so that you compete in the highly competitive industry of hospitality today. Use the suggestions that have been presented above as a starting point. However, don’t merely address the design of your website once and forget about it. You need to keep improving your online presence if you are to stay ahead of the game.